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    Wednesday, September 22, 2021

    The Grapevine (9/22/21): WWE Looking To Change Brand Split Rules, Vince McMahon Wants "Edgier" NXT

    The Bloodline and the New Day

    Welcome to the Grapevine! This section of Smark Henry is where we round up all the important founded and unfounded rumors floating around the pro wrestling scene that you may have missed over the past few days. Remember to take everything with a grain of salt!

    WWE may change brand split rules

    This week's episode of RAW and how it handled the appearance of SmackDown's the Bloodline may signal a change in how WWE operates the brand split. While it isn't certain what that change could be, there is apparently pressure from the USA Network and FOX to keep both brands equal in star power. With this week's RAW seeing an increase in the ratings following the Bloodline's appearance, this change may happen sooner than later to boost flagging ratings. (Source: @WrestleVotes)

    We say: Anytime the TV networks and the ratings are involved, you know there's trouble brewing. The company already had to panic book the last two weeks to try and boost the ratings, but messing with the brand split—the only thing keeping the brands organized and most of the roster on TV—will be very, very tricky. What they're doing now, which is stacking both brands separately and making huge matches, works fine; it's a matter of sustaining that momentum by giving the fans what they want. We don't think there's a need for any super drastic measures just yet.

    Vince McMahon wants NXT 2.0 to be edgier

    Vince McMahon reportedly wants NXT 2.0 to be edgier and more modern in wrestling style and language to make it more "cool" with younger audiences. He also wanted more "leniency" on female wrestlers' gear, though it isn't clear what that means exactly. (Source: Fightful Select)

    We say: Wasn't the edgier style of wrestling what Triple H was already going for in old NXT? All you need is that with the new branding and you're good. And maybe don't insult the younger demographic that you're trying to court. Oh, and let them say "shit."

    Photo from WWE

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    Item Reviewed: The Grapevine (9/22/21): WWE Looking To Change Brand Split Rules, Vince McMahon Wants "Edgier" NXT Rating: 5 Reviewed By: Romeo Moran
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